Global gaming and sports betting brand Betway announced a multi-year sponsorship deal with National Hockey League , marking the brands as the first such partnership alongside a North American sports league.
Launching tomorrow with the start of the 2021 Stanley Cup Playoffs, Betway will receive brand exposure in NHL game broadcasts via a brand position in the corner and visible from the dashboard camera.
These spots will apply to all games of the 2021 Stanley Cup Playoffs and Final and will continue throughout the partnership and be broadcast to fans around the world.
Furthermore, Betway will also receive a corner brand position in NHL "sure thing" tournaments, including the NHL Winter Classic, NHL Stadium Series and NHL All-Star Weekend.
"The Stanley Cup Qualifiers are the most exciting two months in sports and provide a tremendous opportunity to engage fans around the world, "said Keith Wachtel, NHL general manager and vice president
"As the sports betting category continues to evolve at a rapid pace, we are excited to introduce our new partnership with Betway at this very exciting time in our season. Betway has a very aggressive growth strategy and is the perfect partner to work with our passionate fans. "
This comes after Betway secured partnerships with seven franchises in the National Basketball Association and NHL ecosystems earlier this year.
This has seen alliances with five NBA franchises, namely. Brooklyn Nets, Chicago Bulls, Cleveland Cavaliers, LA Clippers i Golden State Warriors and four-time Stanley Cup Champions New Yorkers i Los Angeles Kings .
Anthony Werkman, CEO of Betway , said of the recent connection: "This is an incredibly proud moment as we announce our first partnership with an NHL sports league in North America.
"Starting with the Stanley Cup playoffs, the Betway brand will be highly visible to sports fans across the globe and this will continue at other NHL "sure thing" events across the calendar, which is extremely exciting for us. "
The Stanley Cup Playoffs will begin this weekend when the Boston Bruins play the Washington Capitals in one of the first rounds of the series.