Boston-based gambling operator, DraftKings, continues to expand their partnerships across various sports leagues, with their newest partner being Nashville Predators z National Hockey League (NHL) . The Tennessee-based operator and NHL franchise announced today that they have signed a new multi-year agreement that will see DraftKings official provider of games like Daily Fantasy Sports and official sports betting operator team.
Predators' search for a mate has come to an end
Partnership agreement with Nashville Predators is consequence of the recent launch of a mobile betting application DraftKings in this state, after receiving a license from of the Tennessee Education Lottery Sports Betting Committee in September.
The Predators had been looking for an experienced partner in the Buccaneers since the enactment of the Tennessee Sports Gaming Act in April, said the vice president and chief financial officer Nashville Predators, Chris Junghans.
"With legal sports betting now available in Tennessee, we are excited to announce our formal partnership with industry-leading DraftKings. Through this multi-year agreement, Predators fans across the state will have access to the GOLD STANDARD of sports betting information technology that provides a competitive, reliable and responsible platform."
Chris Junghans, vice president and chief revenue officer of the Nashville Predators
Excited to be partnering with one of the market leaders, the Predators are looking forward to entering a new era of state with DraftKings, concluded Chris Junghans.
In an effort to provide the best possible viewing experience and new ways to interact with fans, the DraftKings partnership will allow the Predators to bring sports fans closer to the game of hockey.
The agreement will integrate DraftKings branding and content throughout Bridgestone Arena, including static boards and virtual signage for all Predators regional television games. The Lexus Lounge LED screen will also feature DraftKings signage for all regular and postseason games, and sports betting lines from the operator will be featured during pre-game and post-game radio spots.
"After recently launching the top-rated DraftKings Sportsbook app in Tennessee, we are excited to continue our growth in the state by announcing our latest team agreement with the Nashville Predators. As a result of this partnership, Predators fans will get the full DraftKings experience both on and off the ice as they await the return of hockey season."
Ezra Kucharz, Chief Business Officer, DraftKings
The partnership between DraftKings and the Nashville Predators will expand into the digital space with the acquisition of the Predators' homepage, app integration and social media presentations. The operator will also be featured regularly in the Predators' "This Week in Smashville" newsletter.