DraftKings is set to become the first official daily fantasy sports, gaming and sports betting partner 23 XI Racing and his diver Bubba Wallace , pending approval by regulatory authorities in the relevant jurisdictions.
The official sponsorship will debut at the EchoPark Automotive Texas Grand Prix at Circuit of the Americas on Sunday, May 23, 2021, and the team continues to wear the DraftKings logo for each race of the 2021 season.
"Joining forces with 23 Organization XI Racing at the dawn of its development makes this partnership even more impactful for DraftKings ", said Ezra Kucharz, CBO at DraftKings .
"In addition to the brand and product integration of this deal, we also greatly admire Bubba Wallace's continued support of social justice and inclusion, equality and belonging as they align perfectly with our company values. "
The new agreement allows DraftKings, which is a daily NASCAR partner, and 23 XI Racing to promote the experience on the app for race fans. The pair will also collaborate on a multi-channel social media video series, including race previews and data presented by DraftKings.
In addition, fans can also expect to see DraftKings as the primary partner of the No. 23 Camry at the NASCAR Cup Series Raceway at Pocono Raceway on Sunday, June 27 , 2021.
"As we build the foundation of 23 XI Racing, it is important that we add brands that align with our values both on and off the track, "he commented Steve Lauletta, interim 23rd President of XI Racing .
"DraftKings is a leader in sports technology and entertainment and a company we were able to add to with our outstanding list of sponsors who joined us in our first year.
"The addition of DraftKings allows us to provide our fans with a unique experience as we expand our reach, introducing our team to fans outside of the NASCAR platform, and collaborate on social justice and other efforts to promote inclusion, equality and belonging.
"We are looking forward to DraftKings being a part of the growth of the 23 XI Races and seeing them on the track at Pocono in their main race. "
As the official free-to-play partner of 23 XI Racing and Bubba Wallace, DraftKings Sportsbook will launch a pool of free games before the event with custom prizes such as signed Wallace products.
Wallace added, "I am excited to see what we are able to create together by welcoming DraftKings to the 23 XI Racing family. As a huge fan of the company, this relationship is a historic moment as we integrate with a leader in sports technology and entertainment to enhance the experience for race fans around the world. "