Funfair Lloyd Purser: The timing is perfect for the groundbreaking multiplayer game series
It's really good to have a chance to talk to you. Since beginnings are always difficult, we'll jump right into it.
FunFair Games has had a lot of exciting things happen lately, but perhaps nothing grabs your attention like the promise of multiplayer casino games.
Z "Rocketeers: To the Moon !" in the pipeline, we hoped to make a decision on what the games of the future of iGaming would look like. From a distance, it seems that FunFair Games is on a path that is defining the industry.
This brings us to our first question.
P: Is multiplayer mode the future of the gaming and gaming industry? Will we see games that remind gamers more of the video game products we see on Steam and the Epic Store?
We think this is the future for several reasons. There is a significant gap in the market for single score, real money, multi-player games that we know appeal to the Generation Y and Generation Z audience and we know they play in large numbers.
The new generation of gamers doesn't identify as much with the more passive slot machines. They want to be involved, empowered and in control of the outcome, so decision-based games that provide amazing experiences and social elements such as sending emoticons or chatting are effectively creating a large community of like-minded gamers.
Regardless, if we see games that remind gamers of what's on platforms like Steam or Epic, I'm not sure, not in the near future anyway. They're incredibly rich and highly immersive without the focus on gamification. At the moment, the immersion in our games comes from the simplicity of the game, understanding exactly how to win, adding player control and decision making to the experience with a lot of winning potential, that's our focus.
Q: Does the "multiplayer" concept overlap with other iGaming innovation ideas involving skill-based games, or just the skill element of gameplay?
There is overlap because multiplayer games can combine many different elements and cross many different styles, but our games are multiplayer with a single outcome.
The mechanics are very fascinating and exciting, but the entertainment focuses on "risk" and one decision and the "perceived ability" to make that decision. In the case of Rocketeers, it's all about determining the optimal payoff moment before the spaceship crashes.
Simplicity is key, as we have experienced in games in the cryptocurrency world. The most successful multiplayer crypto games, such as Crash, are simple and have low production values. We've thoroughly researched the sector and kept the basics but built on those successful mechanics, adding first level graphics, animation and sound that we believe will bring these titles into the mainstream.
Q: FunFair seems to be breaking new ground with new and promising game concepts, as well as gameplay that is very different from traditional slot titles. Do you think other developers would have to adopt this non-linear approach you're trying to pioneer in order to keep up?
There are several real money multiplayer game concepts available on the market, but none of them can compete with existing slot machines and high production table games.
We think the timing is perfect for a groundbreaking series of multiplayer games for next-generation casino players. Some brands are adding 20 or 30 new games to their sites every week, and the market is quickly becoming oversaturated. At the same time, it's getting harder and harder to stand out as a provider and promote individual games, so we think it's high time players were able to play something truly unique, interactive, immersive and different from the traditional casino content they are presented with today. . We also know that operators have a strong appetite for unique and differentiated content.
Q: You're releasing "Rocketeers: To the Moon!" in the first half of 2021. How long do you think it will be before another multiplayer game comes out?
Our first game, Rocketeers: To the Moon! draws inspiration from the world of crypto games and has huge win potential of up to 10,000x, so we can't wait to see how it takes off when it launches next year. We then plan to launch a new multiplayer game two months later and then increase the cadence to once a month. This gives us a chance to focus on quality game releases with the right partners to maximize distribution.
Our other concepts include a multi-level Wheel Game where players have to retake that crucial game and decide which numbers will win, we also add random multipliers to the betting selections after the bets close, adding more excitement. Players have to decide whether to go solo or follow the crowd, while they can also bet on a hit bonus to progress to the next level and get bigger wins.
Also in development is a Day of the Dead style pinball game where players can bet on one or more of up to five balls being launched and flying around the board, collecting wins, some wins, some losses, and some skull smashing discover a wild bonus round and even bigger prizes.
Q: Do you think that building loyalty plays a key role in the success of a new product? In that sense, do you think gamers tend to stick with certain brands or games and completely ignore others?
Loyalty is hard to measure in a casino with so many brands and games to choose from, but if you look at Crash-style multiplayer games in the cryptocurrency space, players are playing them regularly. Our research shows that almost 60% players play more than twice a month and 32% play several times a week, while 59% play more than 1 $ per bet and 25% play more than 20 $ per bet. Most importantly, 74% of the players surveyed belonged to Generation Y or Z, which shows that there is an appetite for this genre and we look forward to introducing it on a large scale in the iGaming world.
Q: Gambling is a social experience, but most games nowadays focus on one player, regardless of some table games and live games. Do you think your multiplayer concept will solve this problem and help players feel more connected? Can we talk about a real social element as a result of FunFair's new solutions?
For us, the multiplayer mode drives the community and makes the often lonely experience communal. The social element is an important part of our strategy and a no brainer when thinking about our target audience. The Gen Y / Z group is always connected across multiple platforms and constantly communicating with their peers, so we want to bring this element into our games. To bring a social element to Rocketeers, other players' activity is visible, both in real time and historically, and players can express themselves and talk to each other using emoticons, and we will gradually add chat and more social features as our games gain popularity.
Q: Today's developers seem to be adding more and more features to their games - an extra spin here and another reel there. We don't think this is fundamentally changing the industry. Do you think this will improve in the future, with developers focusing on completely new concepts rather than adding more and more features to existing products?
Innovation in the industry has been impressive over the past few years, mostly from a feature and functionality standpoint. Perhaps we could see a more radical change in the way slot machines are played or presented, and that's what we try to do in our games. We are creating alternative concepts based on the basic foundations that attract generation Y and Z. To stay relevant in this competitive market, developers must continue to push boundaries and come up with new concepts. This is not to say that feature-filled vending machines are everywhere, there is still a huge demand for this type of high-quality content.
Q: Are there companies you admire for the courage they take in innovating iGaming for consumers and businesses?
There are other developers in both the land-based and digital sectors who are working hard to introduce new concepts. The likes of Green Jade and GameCo also combine skill-based elements and inspiration from video games within gaming. Evolution is another good example with an impressive genre of live, tele-tournament style games that are innovative in features and focused on entertainment. These are just a few providers who are thinking outside the box, and I expect we'll see more unique ideas next year as the industry looks to diversify further.
Q: Do you see yourself creating fun multiplayer games for consumer bases outside of slots?
Our content is not just aimed at slot players. We want to offer experiences that will attract all types of players, including bookmakers, e-sports enthusiasts and fans of live casinos and table games. Our goal is to create games for everyone, but we know that generation Y and Z will offer something that slots don't.
Q: If there was one thing you could immediately change about the iGaming industry today, what would it be?
The only thing we're trying to change is to add more variety and innovation in content, which I think is something that's been missing for a while. When we look at what we're also doing, it's not wholesale innovation, it's something that's incremental to the existing infrastructure.
Of course, and most importantly, if I could make a difference with COVID, that would be the starting point. Many families have been affected by health and occupations, especially in the onshore/retail sectors, which have been hit hard around the world throughout the year. Our hope is that we can move into 2021, And companies can return to normalcy, get back to face-to-face meetings with our peers and make the industry thrive again. That would be my main wish at iGaming.