Genius Sports, a leading sports data technology provider, has secured licenses to deliver online sports betting in Michigan and Virginia. This will allow the company to power the marketing and betting services of licensed operators in both states.
MI Regulator grants license to online sports betting provider Genius Sports
Genius Sports Group, a leading sports data technology company, announced that it received its online sports betting delivery license from the Michigan Gaming Control Board on Monday this week . By receiving the license from the regulator, the company can now support the sports and marketing operations of licensed operators in the state through its Betgenius and Genius Sports Media companies.
The Michigan sports betting market was officially launched last week on Friday, January 22. Now, with this online betting delivery license, Genius Sports will be able to immediately begin supporting betting operators in the tenth most populous state in the US.
"Across the United States, states are recognizing the potential of online sports betting".
Jack Davison, Commercial Director at Genius Sport
In a statement, Jack Davison, chief commercial officer of Genius Sports, said that more US states are seeing the potential of online sports betting . He added that while more states are gaining momentum toward legalization, Genius will continue to work on obtaining state licenses so it can support its betting partners and continue to gain market share.
The company also received a license to deliver sports betting in Virginia
In addition to entering the Michigan market, Genius has also secured a license to deliver sports betting in Virginia. Announced again on Monday this week, Virginia's Lottery granted the operator a sports betting delivery license. As a result, the company will support the marketing and sports betting activities of licensed operators in Virginia with the help of its Betgenius and Genius Sports Media companies. Like Michigan, Virginia launched its sports betting market last week, on January 21. As a result, FanDuel was the first operator to launch its product in the state that day.
"Virginia's online sports betting market, with a population of over 8 million, has significant potential".
Speaking about Genius Sports' entry in Virginia and Michigan, Davison emphasized that it is "evidence of significant trade and regulatory headwinds driving our industry". Furthermore, he added that the online sports betting market in Virginia has significant potential given the 8 million people living there.
Davison supported the launch, deeming it "timely" and acknowledged that local fans can now legally place bets just in time for Super Bowl LV. In conclusion, he said that Genius Sports is looking forward to working with its partners to provide the best in-game experience. After launching in Virginia and Michigan, Genius Sports already operates in 11 US states.