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IGT's PlaySports set to Power Maverick's Colorado Casinos

Supplier of sports betting technology International Game Technology (IGT) announced a multi-year agreement with Maverick Gaming. Under the terms of the agreement, the three casinos Maverick Gaming w Colorado will have bookmaking operations supported by the leading IGT platform PlaySports .

PlaySports comes to Maverick Casinos

The agreement will enable IGT provision of ready solutions PlaySports in combined with user-friendly PlaySports self-service kiosks for casinos Grand Z i Johnny Z in Central City and From the Casino at Black Hawk. The PlaySports platform and fully integrated player account management (PAM) will also be used by Maverick Gaming's mobile sports betting app, Play Maverick Sports .

"IGT's comprehensive PlaySports technology will enable Play Maverick Sports to engage new players and enhance our portfolio with unique sports betting experiences at our casinos and across the state of Colorado."

Justin Beltram, chief operating officer, Maverick Gaming

The announcement did not specify any details about when the platform would be introduced PlaySports and dissolution of the self-service kiosks, nor the financial aspects of the contract, which has facilitate retail and mobile sports betting at the three casinos seized by Maverick Gaming w December 2019.

"The ready-to-use nature of IGT's PlaySports solution and its proven ability to deliver a positive player experience across channels were key factors in our decision to select IGT as our sports betting development partner. Maverick Gaming looks forward to extending the excitement of sports betting to our players and sports fans throughout Colorado ".

Justin Beltram, chief operating officer, Maverick Gaming

For IGT, the new deal is just another step toward expanding the company's reach in the U.S. In October, IGT joined forces with Turtle Mountain Band of Chippewa Indians in North Dakota to implement a solution PlaySports to the tribe's two casinos, Grand Treasure Casino in Trenton and Sky Dancer Casino and Resort in Belcourt.

"By leveraging IGT's turnkey PlaySports solution, Maverick Gaming is able to benefit from the entire PlaySports value chain and operate a premium, multi-channel sports betting program. IGT will leverage the experience and expertise we have gained from running leading B2B sports betting in 15 U.S. states to support the success of Maverick Gaming's sports betting business in Colorado."

Enrico Drago, Senior Vice President PlayDigital, IGT

The sports betting solutions provider recently released its 2019 Sustainability Report, In which it outlined its efforts to support the industry, the community and the environment, and showed that it generated $4.84 billion direct economic value during the year.

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