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Parimatch Appointed Marcelo Coldzera as e-sports ambassador

Parimatch has announced the appointment of Brazilian professional e-sports player Marcelo Augusto David, known as Coldzera, as its new Global Esports ambassador.

"Great news for the Parimatch and e-sports community.

Stepan Shulga, Head of e-Sports, Parimatch

If you want to be the best, hire the best

The addition of a Counter-Strike: Global Offensive (CS: GO) pro, known for being the top-rated player for two years in a row, is expected to further boost e-sports credentials for the international betting technology company.

"My company wants to become a global brand and working with Marcelo exposes us to Brazilian e-sports fans, opening doors to global markets."

Stepan Shulga, Head of e-Sports, Parimatch

As the new e-sports ambassador, Marcelo Coldzera would support the company's efforts to engage e-sports fans and gain popularity on social networks.

"Marcelo will help us with communication - it is very important for e-sports professionals to share their inspirational experiences with fans. Welcome on board, amigo! Let's make the e-sports planet turn faster! "

Stepan Shulga, Head of e-Sports, Parimatch

In an interview with Parimatch's head of e-sports, Marcelo Coldzera expressed his feelings about being appointed as the e-sports brand ambassador for the betting technology company.

"[I'm] happy to announce a partnership with Parimatch and to meet my CS: GO fighting companion Daniil" Zeus "Teslenko on one side, along with such global sports legends as Mike Tyson and Conor McGregor - it's such an honor."

Marcelo Augusto David Coldzera

Coldzera then described his knowledge for Parimatch as a responsible and "truly immersed esports company" that contributes greatly to technology and entertainment. He then continued with his appreciation for e-sports, expressing a strong desire to make a personal contribution beyond the sports arena.

"... Together with Parimatch, we will strengthen e-sports in Brazil. Let's try to get them away from soccer a bit! "

Marcelo Augusto David Coldzera

Parimatch and Esports

The global betting technology provider's presence in the world of e-sports began in August 2018 when it partnered with Russian e-sports organization Virtus.Pro, and the deal, which utilized Virtus.Pro's Dota 2 and CS: GO teams, was extended in December 2019 to run through 2020.

The company, which was founded in 1994, is an official partner of the largest Counter-Strike competition in Ukraine Logitech G National Cybersports League (NCL) and the EPICENTER CS: GO tournament.

Parimatch even launched its own DOTA 2 competition, the Parimatch League, and following its successful completion, the tech company initiated an online league for Counter Strike: Global Offensive teams, the Parimatch League CS: GO .

Parimatch's efforts to strengthen ties with the e-sports community took a significant boost last December when the tech company announced a 2-year global partnership with Fnatic , a leading e-sports organization with more than 200 championships in 30 different games.

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