Penn Interactive takes on mobile betting access in New York

A company that deals with casinos and games, Penn National Gaming, has entered into a long-term contract with an operator Rivers Casino & Resort in New York to provide access to its subsidiary Penn Interactive, a wholly owned subsidiary, to the mobile sports betting and iGaming market in the state.

Second partner skin for mobile casino betting

Subject to regulations and regulatory approvals, 20 years A strategic partnership between Penn and Rivers Casino in Schenectady, New York, brings a second skin on casino sports betting to Barstool Sports Betting.

"Gaining potential access to what could become one of the most lucrative sports betting markets in the country was a top priority for our company.

Jon Kaplowitz, senior vice president of interactive gaming, Penn National Gaming

In January 2020 Penn National finalized a deal for worth $450 million with Barstool Sports to acquire the sports media publisher and use the brand in its sports betting products. Since then, Penn has launched mobile bookmaking Barstool w Pennsylvania i Michigan and expects to appear in at least 10 other states by the end of the year.

"We hope that the New York State Assembly will follow the lead of those leading revenue generating states that allow multiple skins for mobile sports betting. A state the size of New York certainly guarantees open competition and a free market approach ".

Jon Kaplowitz, senior vice president of interactive gaming, Penn National Gaming

Encouraged by the initial results in Michigan, where Penn launched in January Barstool mobile sports betting via Greektown Casino in Detroit, he saw over 48 000 new customers and generated a total a value of $27.5 million within the first ten days, Kaplowitz strongly believes in the company's ability to break into new markets.

"We are very confident in our ability to capture significant share in new markets based on the strength of the Barstool brand and media assets, allowing us to begin to take advantage of significant cross-selling opportunities with Barstool Sportsbook, iCasino and our loyal mychoice program audience ".

Jon Kaplowitz, senior vice president of interactive gaming, Penn National Gaming

Last month, Penn National and Choice Hotels International have teamed up to combine their loyalty programs to achieve synergy for both companies and offer a better customer experience.

Under the agreement, customers who accumulate loyalty points through Penn's MyChoice can spend them at any Choice hotel, while customers collecting points in the program Choice Privilege can purchase on-site bonuses at facilities operated by Penn National.

New York has further potential to unlock

Sports betting in New York is gaining momentum, January revenues revealed, as 4 retail bookmakers have managed to generate a record the amount of $3.57 million during the month, despite the lack of mobile sports betting.

"We look forward to bringing our unique and exciting sports entertainment brand and iCasino to the Empire State."

Jon Kaplowitz, senior vice president of interactive gaming, Penn National Gaming

Mobile sports betting in Empire State are constantly changing because Governor Cuomo insists on a state monopoly in the vertical industry. While not completely closing the door to the idea of private companies competing for multiple licenses, Cuomo said he would prefer New York State Lottery was operating under a model that would generate more than $500 million direct taxes to the state.