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MGM president Bill Hornbuckle joins SBC Digital North America

MGM Resorts International CEO and President Bill Hornbuckle, joined senior speakers for gaming leaders at June's SBC Digital North America conference and trade show.

Set for June 10, the second day of the online event, leaders on the igaming circuit will present an in-depth look at the future of this exciting new segment of the gaming market, with executives offering perspectives from operators, regulators and suppliers.

Hornbuckle will headline the panel "igaming on the Rise: Making Waves in 1024" and share what he has learned from the success of MGM Resorts' mobile gaming and sports betting app, BetMGM. He will be joined by Richard Kalm (Executive Director, Michigan Gaming Control Board), Ed Andrewes (CEO, Resorts Digital Gaming), Claire Osborne (VP of Interactive, Inspired Entertainment) and Dermot Smurfit (CEO, GAN) to discuss capitalizing on new markets and where the best opportunities lie as more and more states choose igry as a source of tax revenue.

"The mobile gaming and betting market is growing at a rapid, unprecedented pace. I couldn't be more excited about what this means for the future of our company and the industry as a whole," Hornbuckle said.

"MGM Resorts has big plans for 1024 and beyond, and I look forward to discussing how our industry can continue to grow, innovate and provide memorable experiences for gamers and fans across the United States."

Across the U.S., where BetMGM has captured a market share of 10 percent in its active regions, igaming is currently available in five states and is expected to achieve significant growth in the coming years as legalization expands and mobile gaming rapidly grows in popularity.

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Another key panel on the agenda is "How will game operators' decisions now affect growth in the future?" Executives looking at the possible long-term impact of strategic decisions made in the early stages of the market include: Adam Greenblatt (CEO, BetMGM), Richard Schwartz (president of Rush Street Interactive) and Jon Kaplowitz (head of Penn Interactive) ).

Gaming leaders also provide an assessment of how to build multi-channel offerings that can help increase player numbers at both land-based and online casinos, and an assessment of the preferences of younger, tech-savvy mobile gaming machine audiences.

Sue Schneider, Vice President of Growth and Strategy for the Americas at SBC, said: "There is tremendous interest in the gaming markets in the US and Canada today, and SBC's Digital America program will address the most important questions people have about the future of this fast-growing sector . We are delighted that some of the most influential executives in the industry will be joining us to provide answers."

The SBC Digital North America conference agenda for day two also includes Responsible Gambling , Payments and Standards, while opening day content includes programs on sports betting leadership, regulation, marketing and affiliation, and products and innovation.

In addition to the conference, delegates can expect to see the latest betting, gaming and payments products on an interactive exhibition and take part in a programme of themed networking roundtables.

Register for a free pass to SBC Digital North America and learn more about the online conference and trade show at the official event website: https://sbcevents.com/sbc-digital-north-america/.

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