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SBC launches with Sports Media Holding

SBC localizes in the CIS region in partnership with Sports Media Holding

Betting and events industry and media company SBC has a major investment in the growing CIS market by forming a new partnership with Sports Media Holding.

After a successful collaboration on the SBC Digital Summit CIS last October, the two organisations are set to join forces once again with the launch of news, media, events and business services in the CIS region.

Rasmus Sojmark, CEO and founder of SBC, said: "We are very excited to further strengthen the SBC Brand in the CIS market with our good partners at Sports Media Holding. The CIS region and surrounding markets offer unique opportunities and we hope the insights and analysis provided by will help the industry realize its potential. "

Lasha Machavariani, CEO and founder of Sports Media Holdings, added: "The SBC brand stands for high quality insight and information sharing, so we are delighted to be part of the team bringing this standard to the CIS region and beyond. The market is demanding this service and we can't wait to make it available to our friends and colleagues. " will cover news in Russian from the region, including gambling markets in Russia, Ukraine, Georgia, Armenia, Kazakhstan , Uzbekistan and other related territories.

In addition to the news service, will also publish a series of podcasts in Russian and English discussing local issues and personalities. Other multimedia content includes webinars, video interviews and interactive features.

The partnership also sees the return of the successful SBC Summit CIS in October, which will see the high quality trade conference and SBC exhibition model return to the region. will also offer consulting services to companies involved in the most exciting gambling in the Eastern European and Central Asian markets.

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