Scientific Games will introduce a number of its games and lotteries for the Moroccan market through SISAL SPA and in return will help the company develop a local statewide lottery network.
Market entry in Morocco
November 14 world leader in games and lotteries Scientific Games announced a new partnership with an Italian gambling group SISAL SPA. Under the agreement, Scientific Games will provide and launch a number of services online gambling w a Moroccan subsidiary SISAL SPA. The trial is expected to begin this month.
Scientific Games plans to integrate its flagship Open Gaming System into its own SISAL platform. This would then enable the quick and easy launch of e-instant games and instant lotteries. In addition, the company will help SISAL further develop the Moroccan national lottery networkby providing state-of-the-art WAVE retail terminals.
Scientific Games has made a number of other important partnerships recently, including a new five-year contract with Mass Lottery and an interesting data deal with Genius Sports.
However, this partnership with SISAL is particularly significant as it opens the door to the booming African lottery market. African gambling, lottery and gaming markets experience healthy growthwhich has naturally peaked in international interest. Many companies are already positioning themselves in the African market, including OatBet, BetGames.TV, Playson and many others.
Scientific Games Lottery Group CEO Pat McHugh said, Is confident that the transaction would be mutually beneficial. He thanked SISAL for its continued confidence in Scientific Games' ability to deliver value-added products and services that help maximize sales and profits across multiple international lotteries.
Mr. McHugh noted that the company was particularly excited about introducing its products to the Moroccan market and helping to expand the local national SISAL lottery network.
Morocco's national lottery is still very young - it launched in January 2019. SISAL Games was awarded a 10-year lottery license in 2018 with the support of Scientific Games.
SISAL holds a number of other current licenses and concessions throughout the Mediterranean Sea. SISAL Managing Director for Lottery and International Business Marco Caccavale spoke briefly about the company's international involvement. SISAL currently holds a parimutuel gaming concession in its home market of Italy, and recently won a joint bid to operate a national lottery in Turkey with an affiliate and local giant Demirören Holding.
Mr. Caccavale praised the partnership and healthy collaboration between SISAL and Scientific Games. "The extent of our collaboration with the Science Games in Morocco, Italy and Turkey is a clear demonstration of the strength of our strategic partnership." Caccavale said.