Sportradar will leverage its unparalleled marketing services solution for bookmakers, partnering with Forza Football to manage ads in the live results app.
Sportradar will boost Forza Football's advertising solution and content offering with ads
Global data provider for sports betting services, Sportradar , has signed an agreement with Forza Football to exclusively manage Forza's live score app ads through its "Ad: s" marketing solution.
Forza Football would be connected to the global network of sports betting operators Sportradar through the provider's marketing solutions brand. The deal will enable Forza Football to connect with sports fans. Through Sportradar's industry-tailored DSP, its customers will gain access to over one billion advertising partner contacts, in addition to exclusive sports betting content.
In addition to improving the app's advertising solution, Sportradar will provide Forza Football with its API-based statistical data to expand its content offering.
Sportradar is maintaining momentum in creating long-term partnerships. The company recently signed a ten-year partnership with the EHF , providing its technology solutions to combat integrity threats.
With extensive knowledge of bookmaker marketing, Sportradar would optimize Forza Football ads. The provider will treat native and odds first integrations as a priority. It will also enable personalized communication on the top level Marketing Cloud platform . Sportradar recently launched a new social media integrity education service , aiming to help athletes and stakeholders with educational tools.
Rainer Geier , Chief Product Officer - Sports Entertainment, Sportradar, said that ad:s platform is second to none when it comes to providing bookmakers with highly effective marketing campaigns . Geier highlighted the company's value to bookmakers and said that the company is happy to work with Forza Football and allow them to discover the full potential of their brand .
Patrik Arnesson , co-founder and CEO of Forza Football, stated that the company is a pioneer in live scores. Forza Football has over 20 million downloads. He shared the staggering statistics of Forza Football. It recorded 5 billion impressions , delivered 1 billion sessions and sent 7 billion push notifications in a single season.
He stated that Forza Football has huge potential. He sees Sportradar as the best partner that can fully leverage the brand and engage customers around the world. He concluded that this partnership will allow Forza Football to focus on product development. He also took a look at the future of the live score recording app, stating that they want to reinvent their product.