Sporting Solutions and Stats Perform have entered into an exciting new data partnership, building on a recent data agreement with the Women's Tennis Association (WTA). Sporting Solutions will provide automated in-game pricing and risk management software to over 80 WTA tournaments each year.
Promising WTA data collaboration
Award-winning risk management software provider, Sporting Solutions, has entered into a new data agreement with Chicago-based sports statistics and data leader, Stats Perform . Through the agreement, Sporting Solutions will provide fully automated live pricing for more than 80 Women's Tennis Association (WTA) tournaments annually. In addition, the company will also provide high-end risk management tools to control payout rates, player pricing and operational costs.
This exciting new deal was made possible by Stats Perform's recent partnership with the WTA . The company will collect detailed data and statistics from the WTA tour between 2021 and 2026 and use it to increase broadcast coverage and betting opportunities. In fact, Stats Perform has already leveraged a partnership for a real-time data deal with GVC Holdings.
Companies excited about opportunities and innovation
Sporting Solutions Managing Director Ed Peace Is confident in the success of the partnership. He pointed out that the WTA tennis tour was a must-see offering of great importance due to its high profile and competitiveness.
Mr. Peace also said that Sporting Solutions was already using the most advanced tennis models on the market, which complements Stats Perform's advanced data sources. As for the partnership, Mr. Peace said he is excited to explore and deliver new and innovative betting experiences to accelerate the growth of the company's partners.
Stats Perform Senior Vice President for B2B and Strategic Partnerships Shane Gannon praised Sporting Solutions and its many strong features. He emphasized that Sporting Solutions is a high-end and progressive provider with a reputation for innovation. Mr. Gannon noted that Stats Perform was delighted, though not surprised, that Sporting Solutions immediately recognized the inherent value of partnering with the WTA.
Year of many partnerships
Sporting Solutions and Stats Perform are already collaborating on many other international projects. These include Spain's La Liga, France's Ligue 1 and North America's Major League Soccer.
Both companies have established this year a number of other exciting new partnerships . For Stats Perform it is third such high-profile partnership this month alone . Recently, Stats Perform entered into a 10-year distribution partnership with the European Handball Federation (EHF) . Just a week earlier, the analytics provider also acquired Thuuz Sports' powerful artificial intelligence-based platforms.
On the other hand, Sporting Solutions has made A significant step towards entering the North American sports betting market . Earlier this year, the software provider partnered with Las Vegas-based consulting firm SCCG Management.