Betcris, regulated by Malta, online sports betting and gaming operator, continues to be hyperactive in markets Latin America . Following the recent launch of a dedicated website located on Brazil, the operator concluded the first of its kind a deal with a restaurant chain in Mexico.
Sports bars as alternative betting sites
Sports bar brand Betcris i Buffalo Wild Wings (BWW) announced a new partnership in Mexico , in which the two parties will join forces to bring sports betting to the restaurant chain. For now, the deal allows Betcris to enter 10 restaurants under the BWW brand, but there are provisions to add more locations in the future.
Betcris will introduce a new offering with units located in Mundo E and Paseo Interlomas in the state of Mexico, Acora Delta in Mexico City, Plaza Paseo Quintana and Juriquilla in Santiago De Querétaro, Midtown Jalisco in Guadalajara, Distrito 1 in Chihuahua, Centro Comercial Las Misiones in Ciudad Juárez, Plaza Gran Vía in Mexicali, and Baja California Norte and Plaza Colosio in Aguascalientes.
In accordance with terms and conditions partnership agreement Betcris will place the modules in strategic locations within the property and allow customers to directly acquaintance get to grips with everything the gaming operator offers on its app and website, including sports betting, casino, eSports and sports simulations.
Restaurant guests will also have the opportunity to take advantage of the loyalty program Betcris Arena, Affiliate Program operator, instant payment options and more. In addition to deposit and withdrawal options, by which customers are always available, modules Betcris will allow players to claim their winnings immediately.
A new experience for fans
Agreement between Betcris i BWW is a type of partnership that has never been seen before in the gambling industry, and a completely new experience for sports fans. It allows the online gaming operator to gain exposure to the sports bar chain's customers and tap into the potential of BWW's many fans for betting and gambling opportunities.
Betcris expects the latest venture to prove lucrative and support its expansion in Latin America. Starting with sports betting, the operator later added online casino gambling to create an alternative for players and diversify its business exposure.
At the same time Betcris continues to use its popularity and market leadership to paint an image of the gaming industry as a successful commercial activity operating within a legally established regulatory framework throughout South America.
In July Betcris has entered into a partnership agreement with Major League Baseball (MLB), to become the official bookmaker of the league Latin America, and in September a similar agreement was signed with another of the major professional sports leagues in the US, National Football League (NFL), in order to Betcris has become the official bookmaking partner of the league.