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Yggdrasil expands Veikkaus partnership to include retail

Gaming solutions provider, Yggdrasil, announced today that it has entered into an agreement with Finland's state-owned gaming operator Veikkaus by signing the IP Games Licence Agreement.

Slot games for VLT Veikkaus

Under the terms of the agreement, which applies to Veikkaus' retail segment, Yggdrasil will work with the state-owned gaming company to repurpose its portfolio of slot machines and deliver slot games to the operator's retail space, which operates under Veikkaus' ownership. video lottery terminals (VLTs) , expanding on the game content that Yggdrasil already provides on its online channel.

"We are excited to bring gaming content to Veikkaus in their retail environment. Expanding the partnership into retail fits perfectly with our own omnichannel strategy and Veikkaus, where we can effectively scale business operations, increase total player value and content familiarity.

Bjorn Krantz, Director of Global Market Operations, Yggdrasil

After the game content provider delivered an early proof of concept, it is expected to deliver the first fully compliant games to retailer Veikkas by mid-2021, according to the Finnish gaming regulator.

"This was a thorough selection process conducted by Veikkaus and I am very proud of the teams involved in running a successful process. We look forward to a long and mutually beneficial business relationship with Veikkaus. "

Bjorn Krantz, Director of Global Market Operations, Yggdrasil

Yggdrasil, Veikkaus' first partner

According to Jan Hagelberg, vice president of casino gaming at Veikkaus, the state-owned operator is well known for providing player protection and a full portfolio of games, including casino, sports betting and lottery.

In addition, Veikkaus is a company offering a fully integrated gaming platform and product suite with an integrated multi-channel technology solution, ready to expand the distribution of VLT, which was previously used in-house to host a network of trusted online and third party partner studios and access their in-game content.

"We chose Yggdrasil as our first pilot partner because of their innovative content, proven technical capabilities and ability to bring the product to market quickly with the Veikkaus team. We are excited to extend our strong online partnership to retail as well."

Jan Hagelberg, Vice President Casino Games, Veikkaus

The innovative gaming content provider has launched several new titles to tune into the festive season Christmas. In November Yggdrasil presented Carol of the Elves , a Christmas tree and, by arrangement with AvatarUX , BountyPop.

In December Yggdrasil entered the newly regulated Swiss gaming market, working with Grand Casino Luzern and its online gaming brand

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