English Premier League football club Leeds United and e-sports team Ninjas in Pyjamas have formed a partnership. The partnership will allow the organizations to take FIFA e-sports to a new level.
Leeds United joins forces with Ninjami in Pyjamas
E-sports organisation Ninjas in Pyjamas (NIP) announced earlier this week that has signed a partnership agreement with English professional football club Leeds United . Since NIP was looking for a partner, but also kept an eye on the growing popularity of FIFA as an e-sport, organization took the opportunity to link forces with the legendary Whites of Elland Road.
According to the NIP announcement, both organizations are going to take FIFA e-sports to a new level. With this in mind, the Premier League recently announced the launch of the third season of the ePremier League. In partnership with Leeds United, the e-sports team will help the club win the upcoming EA SPORTS FIFA 21 ePremier League tournament.
An exciting milestone for NIP
According to Paula BellaLeeds United's chief executive, the team's promotion to the Primer League has opened the door for incredible opportunities. The club's involvement in the ePremier League is the last chance for Leeds United to continue to grow and impress.
" Just like Marcelo did with the men's first team, we're going to make our presence known and competitive in the league right away, and teaming up with NiP will give us a fantastic foundation to do so. Bring it on. "
Paul Bell, chief executive of Leeds United
Hicham ChahineThe CEO of Ninjas in Pyjamas has hailed the partnership with Leeds United as "an exciting milestone" for the organization. He added that the two iconic clubs have similar stories of transformation and core values. Chahine added that the e-sports team was looking for the best club with owners ready to delve into e-sports.
According to him, the expected outcome is integration of efforts for sports performance and activation and commercialisation of supporters. In conclusion, Chahine said. NIP is very excited this " FIFA travel" with Leeds United and that more exciting announcements are expected in the coming weeks.