Betting points has become an authorized gaming operator in Women's National Basketball Association which becomes the operator's virgin relationship with a professional women's sports league.
As part of the partnership, PointsBet will integrate the WNBA into its betting platforms and receive WNBA sponsorship opportunities and brand visibility.
"Bringing innovation to the WNBA and enhancing the fan experience starts with recognizing how our fans want to interact with players, teams and the league, and PointsBet will enhance the second-screen experience that digitally engaged fans are looking for," she said Cathy Engelbert, WNBA Commissioner .
"We are delighted to be working with PointsBet to continue to grow in sports betting and look forward to the innovative ideas they will bring to our game ".
This partnership adds to PointsBet's list of U.S. collaborations, which also includes the National Basketball Association. In addition to the WNBA, the company will also work on best-in-class game integrity protection practices.
"We are excited to align with the WNBA and bring PointsBet's world-class program to one of the most digitally engaged fan bases in the world. The WNBA has done a phenomenal job increasing fan engagement, and PointsBet is excited to be a part of that puzzle moving forward," he added Johnny Aitken, CEO of PointsBet USA .
"By owning and operating our technology from start to finish, PointsBet can innovate our product and personalize offers tailored to fans' interests and needs - WNBA followers will appreciate this competitive advantage, as well as the market-leading speed and ease of use of our app. "