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Yannis Xirotyris becomes chief financial officer of Novibet

Yannis Xirotyris

has been appointed commercial director of Novibet

, as the online casino and sports betting operator strengthens its senior management team.

In his new role, he will be responsible for a "data-driven analytical approach" to the company's holistic growth strategy as Novibet looks to continue to enter "challenging new markets".

Before joining the Xirotyris group, he worked at PokerStars

which later became part of Flutter Entertainmentwhere he held the positions of Director of International Development and Director of Global Marketing.

During that time, he was responsible for managing multiple Flutter brands, also contributing to PokerStars' global expansion.

Xirotyris was also regional manager for Greece and the Balkans at Sportingbet, where he "was one of the first directors of the local online gaming market" - playing a key role in Sportingbet's expansion in those two regions.

"We are very pleased to welcome Yannis Xirotyris to our team. His significant experience in online gaming entertainment makes his market discernment undeniable," he noted George Athanasopoulos, CEO of Novibet.

"Yannis is one of the industry's leading professionals and his addition to our team as our new commercial director will significantly strengthen both the company's executive structure and its strategic expansion strategy into challenging new markets."

Earlier this month, Novibet teamed up with Gaming Innovation Group to provide an automated affiliate marketing compliance checking tool, GiG Comply.

The solution allows operators to set their own criteria and checklist parameters to scan and check affiliate sites for content, including red-coded igaming words, links and legal requirements in multiple jurisdictions

It works by using its rules engine to analyze real snapshots from affiliate campaigns and provides operators with promotional content used in their brand promotions.

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