Chess grandmaster and current world chess champion Magnus Carlsen is joining Kindred Group's chess team. The company's team is set to compete in the inaugural FIDE Online Corporate Chess World Championship.
World chess champion Magnus Carlsen joins Kindred Group chess team
Kindred Group has announced that it is sending a team to the first corporate FIDE Online World Chess Championship of its kind . The company's team consists of three employees and Magnus Carlsen chess grandmaster and Unibet ambassador.
In the first FIDE Online World Corporate Chess Championship a total of 288 teams are taking part . This inaugural event attracts 1467 players representing 78 countries on around the world. Joining the three-man team, Carlsen forms Team Kindred, which will compete in the tournament starting today. In addition, Carlsen has a two-year global sponsorship deal with Unibet from 2020.
" We are excited to strengthen our team with our Unibet ambassador Magnus Carlsen. "
Jasper Tambini, Marketing Intelligence Analyst at Kindred Group
Jasper Tambini , Marketing Intelligence analyst at Kindred Group and captain of Team Kindred, said, that he is very excited about Carlsen strengthening the company's team . He further admitted that the popularity of chess betting is increasing, especially when a Unibet ambassador is near the chess board. In conclusion, Tambini said that " a playful approach to precise execution " that the game brings can easily relate to the day-to-day operations of the company.
Carlsen is excited to participate in the tournament
In a statement, Carlsen said. the tournament will be a nice break from everyday tournaments . He added that he is looking forward to representing Kindred in games that feature teams from some of the biggest companies in the world. Furthermore, Carlsen admitted that many teams compete, and some of them have shown high competence . He added that he was impressed by the enthusiasm shown by both Kindred and Unibet for chess.
Both Unibet and Kindred have previously shown their involvement in chess . Unibet was the first international gambling operator to introduce live chess odds in 2014. Carlsen was defending his world title at the time and won . In addition, in the same year Unibet was the main sponsor of the " No Logo Norway Chess ". The company was also the official bookmaking partner of FIDE in the 2018 World Championship match between Fabiano Caruana and Carlsen.