Spiffbet expands Fast Track offering with Wishmaker
- Following the acquisition of online casino brand Wishmaker last month, Spiffbet has extended its partnership with Fast Track with a new brand
- Fast Track integration will increase real-time player engagement in Wishmaker
- The deal includes access to machine learning for operators, a new initiative to be launched next year
Online casino brand Wishmaker will have higher player engagement through integration with the real-time player engagement solutions platform provided by Fast Track.
"We are very keen to harmonise Wishmaker with our other brands and use the Fast Track solution to optimise performance."
Maria Boelius, Director of Casino Operations, Spiffbet
Spiffbet integrates Wishmaker with Fast Track
Company Fast Track, a CRM solutions provider based in Malta, has extended its existing partnership with swedish gaming operator Spiffbet to allow the newly acquired company casino, Wishmaker, Leverage real-time data and Fast Track automation capabilities and enhance the gaming experience.
"We are very pleased with the solution provided by Fast Track and look forward to unlocking the additional value of future acquisitions with Fast Track."
Maria Boelius, Director of Casino Operations, Spiffbet
The Wishmaker casino brand was launched in 2018 by a group of casino enthusiasts with a passion for new adventures and top-notch casino games, and since then the brand has focused on using technology to provide players with a great experience, offering rich gaming features. and a loyalty program to keep players engaged.
"I am personally excited to be working with Wishmaker, who has been so invested in using the right technology to deliver the player experience.
Christopher Hirst, co-founder and chief commercial officer of Fast Track
Brand harmonisation
The current agreement to integrate the "born ready to excite, thrill and reward" casino brand into Fast Track places the brand alongside Spiffbet's other two brands, Cashmio and Buster Banks, which also use a real-time player engagement solution.
"We are also excited to expand our partnership with Spiffbet, as we have worked with several of their brands over the past two years."
Christopher Hirst, co-founder and chief commercial officer of Fast Track
The agreement with the Maltese company acquired casino brand Dreamplex also includes a new initiative to be launched next year that will make machine learning accessible to operators.
